Sunday, October 18, 2009

Takes a Village? The Village Will Take the Opportunity


I’m not sure if it takes a village to raise a child, although I suspect it does, and that we should be grateful for the help, if help it is, but I do know that the village has a stake in the upbringing of your child and so the village will strive to insinuate itself into the rearing of your child. And not every element of the village is benign.

In our dollar-driven world, there are villagers who have a stake in raising a child who will buy their wares. That’s their sole concern. And whether we like it or not, our children are listening to the messages of the village.

I don’t have to cite studies to know that advertising works: Brilliant people run those ad firms and their clients wouldn’t be tossing around billions of overhead money for a scheme that hasn’t effectively proven itself. It’s not like advertising is a new stratagem to get us to spend foolishly.

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