Wednesday, May 19, 2010

Orwell and Detroit


Chevrolet makes a bulbous SUV which they've named the Chevy "Tahoe."

Audacity? Well, yes, in one sense it seems to be staggering audacity to name this gaseous bag of pollution after a lake renown for its pristine waters.

However, I'm sure that the marketing mind who came up with this meant merely to connect the vehicle to the rugged, glorious, "off-road" outdoors that the "V" can more easily access if it's a "SUV."

Still, the irony of naming this bloatmobile after Lake Tahoe could not have been lost on the fine minds at Chevy. And I wonder: Did they express concern that there may be some backlash from environmentalists if they name their new gasbag "Tahoe"? Or upon perceiving the irony, while also appreciating the power of the name, did they just chuckle . . . and move on to other business?

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